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Displaying 6 articles of 6 total result(s).
Original Article

Communication Impact Strategies In The Texts Of English Real Estate Advertisments

Inozemtseva Nadezhda Vladimirovna
,
Turlova Evgeniya Vladimirovna

Keywords: Small-format title, a discourse marker, a title, an advertising text, an advertising discourse.

Article no: 105

Pages 733-738

Doi: 10.15405/epsbs.2018.04.02.105

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Original Article

English Language Teaching Materials Titles: Linguopragmatic And Functional Aspects

Evgenia V. Turlova

Keywords: Advertising text, educational discourse, linguopragmatic parameters, persuasive effect, small-format text, titles of textbooks.

Article no: 79

Pages 680-687

Doi: 10.15405/epsbs.2020.04.02.79

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Original Article

Transformation Of A Media Text Genre Structure In The Modern Media Education

Anna E. Bazanova
,
Luiza N. Gishkaeva
,
Galina N. Trofimova
,
Svetlana L. Urazova

Keywords: Media text, media education, journalistic text, advertising text, PR text, genre

Article no: 18

Pages 141-149

Doi: 10.15405/epsbs.2017.08.18

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